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ON PACK Featured on 11 million bottles in the On Trade and 1 million cases in the Off Trade
ON and OFF TRADE POS
ONLINE becksfusions.com provided an immersive brand experience giving visitors event information, the chance to create their own Fusions with the Fusions Generator and it was the key vehicle for winning tickets with over 130,000 entries online
ON THE PAGE Three ads were created to feature in selected media including press and phoneboxes
ON AND OFF TRADE COMMUNICATION
ON YOUR MARKS, GET SET… Preceding each event the Fusions Gallery was open with free entry to the public
ON THE DAY - TRAFALGAR SQUARE 10,000 Ticket winners, 500 trade customers, a VIP gallery, thousands of bottles and pints of Beck’s
ON THE ROAD - DUBLIN, MANCHESTER, GLASGOW A further 4,000 people visited the Fusion Galleries and 3,500 enjoyed Calvin Harris performing with Novak 3-D Disco supported by local bands and artists
ON THE PAGE Sustained PR programme resulted in coverage worth in excess of £3.3m
ON AIR BBC lunch and evening news covered the Trafalgar Square stort and Channel 4 filmed the event for a 60-minute special as part of their 4Music season
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The aftermath at Trafalgar Square
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