2020-2022
CREATIVENICKP
WRITER, ART DIRECTOR, IDEA ADVENTURER
Hunting for great ideas and making them work on a freelance and consultancy basis. Working with agencies and clients direct. Mentoring a number of young, and more experienced creatives, helping them navigate the challenges of today.
Recent projects include: UK & Europe: Asahi, Burberry, Costa, Cushelle, Halti, Lindt, Netflix, Pringles, Schwartz Gravy, Smarty, Tetley, Three Mobile, Travelex, The Vegetarian Butcher, Walkers Crisps, Walton Heath Golf Club, USA & Canada:: Airborne, Bowmore Whisky, Cheetos, Iconic Wines of British Columbia, Maker’s Mark, Mirriad Music Alliance, France: Knorr, Philippines: Alaska Milk.

Nov 2008 - Dec 2019
INITIALS
EXECUTIVE CREATIVE DIRECTOR
Joined the agency in its infancy and helped develop it into a highly profitable company.
We hired great people, won brilliant clients and produced some outstanding work. We won over 30 awards including Agency of the Year and made sure we developed an agency that not only had a reputation for great work, but had a sound ethic for the welfare of its staff.
Clients included: Bovril, Cadbury, Carlsberg, Club Med, Club Wembley, Dulux, Fiat, Glenmorangie, Harley Davidson, Heineken, Jeep, McLaren Automotive, Nestlé, Paddy Power, PepsiCo, Peugeot, Pernod Ricard, Philips, Quorn, Sainsbury’s, SAB Miller, Starbucks, Strongbow, Trebor, Trident, UK TV

May 2005 - Oct 2008
WOO COMMUNICATIONS, PART OF ENGINE
FOUNDER AND EXECUTIVE CREATIVE DIRECTOR
Head hunted to set up Woo as the Sales Promotion and Experiential Marketing company within Engine. By the end of year two we had worked for over 25 clients. Highlights included winning Beck’s after a 7-way pitch, helping BMW run one of their first fully integrated test-drive promotions, winning The Famous Grouse after a three-month 4-way pitch against three premiership agencies and winning MAA 2007 Best Newcomer Agency.
Clients included: Abbey/Santander, Beck’s Bier, BMW, Boddingtons, Castlemaine XXXX, Coty Lancaster, The Famous Grouse, Ferrero Rocher, Highland Park Whisky, Levis Strauss, Lil-lets, Nectar Card, Three Mobile, Vertu

Jan 1988 - April 2005
TRIANGLE GROUP - Triangle/Storm
COPYWRITER, ART DIRECTOR, CREATIVE DIRECTOR,
GROUP CREATIVE DIRECTOR, MANAGING PARTNER
Within two years of joining I was appointed Creative DIrector and took the department from 7 at its smallest to over 40. I experienced every high and low a large agency group goes through, and was responsonsible for teams winning over 130 awards along the way including Agency of the Year twice, and 4 MAA/IPM Grand Prix.
Clients included: Alfa Romeo, Barclays, BP, BT, Cadbury, Courage Brewing, Diet Coke, Fiat, Golden Wonder, Guinness Brewing, Guinnes World Records, Lloyds TSB, Nescafé, Safeway, Schweppes GB, Strongbow, Tango

Feb 1986 - Dec 1987
AD HOC DESIGN
JUNIOR WRITER/ART DIRECTOR/DESIGNER
Inspired by the legend that is Ray Jones who taught me how to run a successful studio
Clients included: British Tissues, United Biscuits, Guy Salmon

Aug 1985 - Feb 1986
GRAHAM KING ADVERTISING
JUNIOR DESIGNER
Joined on a week’s placement in the studio.
Stayed 7 months and never stopped learning stuff.

1983-1985
EPSOM COLLEGE OF ART